AI & GEO
About Page SEO
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What is About Page SEO?
About Page SEO refers to optimizing a website's About page to clearly communicate who operates the site, their credentials and mission, and their expertise in the topics they cover. The About page is one of the most important trust signals evaluated by Google's Quality Raters assessing E-E-A-T.
An SEO-optimized About page includes clear information about the organization or individual behind the site, links to author profiles with credentials, mention of any editorial standards or review processes, and structured data markup (Organization or Person schema) to make the entity machine-readable. For YMYL sites especially, a transparent, detailed About page is an important part of earning trust.
Why it matters for SEO
The About page is one of the first places quality raters and readers look to judge who is behind a website and whether they are credible. A sparse or anonymous About page is a trust gap that can hold a site back, particularly in YMYL niches where who is giving the advice matters.
Example
A personal-finance blog's About page used to say only "We love helping people save money." It now names the two founders, their qualifications and professional backgrounds, explains how articles are researched and fact-checked, states a corrections policy and contact address, and includes Organization markup linking to the founders' author pages.
Go further with About Page SEO
Put the theory to work
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