Analytics & Measurement
Pages Per Session
Last updated
What is Pages Per Session?
Pages per session is an analytics metric that measures the average number of pages a user views during a single visit to a website. It is calculated by dividing the total number of pageviews in a given period by the total number of sessions. A higher pages-per-session figure generally indicates that users are exploring the site beyond their initial landing page.
For SEO, pages per session is relevant as a measure of internal linking effectiveness and content architecture quality. When internal links are well-placed and relevant, users naturally navigate to additional pages, increasing the metric. E-commerce sites, publications, and content-heavy properties typically see higher pages-per-session values than brochure-style websites.
Why it matters for SEO
Higher pages per session signals that a site's architecture and internal linking are guiding users deeper into the content ecosystem, which distributes link equity more broadly and exposes more pages to engaged users. It also increases the probability of conversion events, making it a valuable metric for both SEO and business performance tracking.
Example
A camping blog's article on "how to choose a tent" ends with links to its sleeping bag guide and its campsite checklist, and links to both in the text. Readers who arrive for the tent article often continue to one of those pages, so pages per session for that landing page rises from about one page to two or three.
More Analytics & Measurement terms
All Analytics & Measurement termsGo further with Pages Per Session
Put the theory to work
LazySEO researches keywords, writes SEO articles and publishes them to your site on a schedule.