Pagination SEO

Pagination SEO addresses how to handle multi-page category and listing pages (/page/2, /page/3, etc.) so search engines can crawl and index every item without treating the series as duplicate or diluted content. Google stopped using rel="next" and rel="prev" as an indexing signal in 2019, and its current guidance is that each paginated page should have its own URL and a self-referencing canonical tag; pages 2+ should not canonicalize to page 1, because their products are not on page 1.

Best practices include linking paginated pages to each other with crawlable <a href> links, not noindexing mid-series pages that contain products found nowhere else, giving each page a distinct title, and using "view all" pages cautiously given their performance cost. Infinite scroll should be backed by paginated URLs that crawlers can load.