Editorial Link

An editorial link is a backlink that is given voluntarily by a website editor or author because they genuinely find the linked content valuable, authoritative, or useful — not because it was paid for or explicitly requested. These links arise naturally when your content is compelling enough that other creators cite it as a source, reference, or recommendation within their own writing.

Editorial links are considered the gold standard of backlinks because they represent authentic endorsements. They tend to come from high-authority pages, use natural anchor text, and are placed in contextually relevant positions within content. Building editorial links requires investing in genuinely outstanding content — original research, comprehensive guides, unique data, and authoritative tools — that gives other publishers a reason to link.