Local SEO
Local Pack
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What is Local Pack?
The local pack (also called the map pack or three-pack) is a SERP feature that displays a set of local business listings — typically three results — alongside a Google Maps embed in response to queries with local intent. Each listing shows the business name, star rating, address, phone number, hours, and a link to the Google Business Profile.
The local pack appears at the top of the SERP, above the organic blue-link results, for queries that Google determines have local intent — such as "pizza near me," "plumber in Austin," or "best dentist Chicago." Appearing in the local pack is often more valuable than ranking first in organic results for local searches because of its prominent placement and rich information display.
Why it matters for SEO
The local pack captures a large share of attention for local queries because it sits above the organic results and shows ratings, hours and a call button directly in the SERP. For brick-and-mortar businesses and service-area businesses, local pack visibility is the primary SEO objective — it directly drives phone calls, direction requests, and in-person visits.
Example
Searching "emergency locksmith Manchester" shows a map with three business listings above the organic results, each with its star rating, opening status and a call button. A locksmith whose Google Business Profile is complete, correctly categorised and well reviewed can appear there even if its website ranks on page two of the organic results.
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