Naver and Google reward different things
Naver's results pages give a lot of space to Naver's own properties: Naver Blog posts, Cafe communities, Knowledge iN answers and shopping. Independent websites compete for the web results section. Google behaves like Google elsewhere and ranks independent sites across the page.
For most businesses the practical approach is to make your own site strong for Google and Naver's web results, register it in Naver Search Advisor and submit your sitemap there, and decide separately whether to maintain a Naver Blog presence.
Particles and spacing change the keyword
Korean puts spaces between word units, but grammatical particles attach directly to nouns, so the same noun appears in many forms: 서울, 서울에서 (in Seoul), 서울의 (of Seoul). Searchers are also inconsistent with spacing: "서울 맛집" and "서울맛집" (Seoul restaurants) are both common. Check which forms appear in the results and in your Search Console data.
- Intent words work like English modifiers: 추천 (recommendation), 비교 (comparison), 방법 (method), 가격 (price), 후기 (review).
- Many tech and marketing terms are used either in English or in Hangul transliteration, such as 마케팅 (marketing); check which the results favour.
- For Naver-specific search volumes, Naver's own advertising keyword tool is the usual source; LazySEO's data reflects Google.
Titles, descriptions and URLs
- Hangul characters are wider than Latin letters, so a Korean title fits in roughly half the characters of an English one.
- Korean characters in URLs are percent-encoded; English or romanised slugs are easier to share.
- Use hreflang="ko" (or ko-KR) when the site has other language versions.
Content that earns trust
- Korean readers value detailed reviews and first-hand experience (후기 content is popular); show real usage, photos and specifics.
- Display your business information clearly, including your company registration details, as Korean business sites commonly do.
- Cite Korean sources for Korean facts and prices in won.