Free Content Brief Generator
Enter a keyword and get an SEO content brief built from the pages that rank on Google right now: search intent, a word count target, title and meta description, an H2/H3 outline, questions to answer and terms to cover. No signup required.
Free and unlimited, no signup. A brief takes 20–50 seconds.
Brief your next article in under a minute
Enter a keyword and pick a market to get started.
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How the Content Brief Generator Works
Live SERP research
We fetch the current top 10 Google results for your keyword in the market you choose.
Competitor pages read
Up to 5 top-ranking pages are read for their headings and word count. Pages that block bots are skipped.
AI writes the brief
An AI model turns that research into an outline, questions, terms and a title you can hand to a writer.
What Every Brief Includes
Search intent
What the searcher wants, estimated from the keyword and the pages Google ranks.
Word count target
Based on the median length of the competitor pages that could be measured.
Title and meta description
A suggested SEO title and a 140-160 character meta description with your keyword.
H2/H3 outline
Section headings with notes on what to cover, informed by competitor outlines.
Questions to answer
Drawn from Google’s People also ask box when it appears, plus gaps in competitor coverage.
Terms and entities
Specific concepts, tools and names the article should mention to cover the topic fully.
Internal link ideas
Supporting articles you could link to (or write) with suggested anchor text.
Competitor summary
What the top pages do well and where they fall short, with their word and heading counts.
Frequently Asked Questions
What is an SEO content brief?
A content brief is a one-page plan for an article: the search intent it must satisfy, a length target, a title and meta description, the section outline, the questions to answer and the terms to cover. Writers use it so the finished page matches what searchers and Google expect.
How does this content brief generator work?
It fetches the live top 10 Google results for your keyword and market, then reads up to 5 of the top-ranking pages to extract their title, H1, H2/H3 headings and approximate word count. That data, together with Google’s People also ask questions and related searches, is sent to an AI model that writes the brief.
How is the target word count calculated?
It is based on the median main-content word count of the competitor pages that could be read, rounded to the nearest 100 words, with a suggested range around it. If no competitor page could be measured, a default of about 1,500 words is shown and labelled as a default.
Why were some top-ranking pages not analyzed?
Some sites block automated requests, load their content with JavaScript, time out, or are videos, PDFs or social posts. Those pages are skipped and listed under the results, and the brief is built from the pages that could be read plus the Google results themselves.
Can I create briefs for other countries and languages?
Yes. Choose the United States, the United Kingdom, Canada, Australia, Ireland, New Zealand, Singapore, India, the Philippines, Malaysia, Germany, France, Spain, Italy or Romania. The Google results come from that market and the brief is written in its main language.
Is it free? Are there limits?
Yes, it is free, unlimited and needs no account. There is no daily cap, only a short anti-abuse throttle of 5 briefs per minute. You can copy any brief as Markdown or download it as a .md file.
Skip the Brief, Get the Article
LazySEO researches each keyword, writes a full article from the brief and publishes it to your site automatically.
Try LazySEOKey terms explained
Plain-English definitions from the LazySEO SEO glossary.